What is SEM & SEO?
Search Engine Optimisation (SEO) is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:
- → W3C Validation
- → Proper naming structure of files for search engines
- → Proper phrasing of the page title
- → Inclusion of a robots.txt file
- → Creation of a sitemap
- → 404 error handling page
- → Meta tags
- → Relevant site copy to page title
- → Site navigational structure
Search Engine Marketing (SEM) is the process of getting targeted traffic to your site by getting exposure of your site through various channels. Here are some examples of getting exposure for your site:
- → Press Releases
- → Article Writing
- → Blogs
- → Engaging in a link campaign
- → Directory Submission
- → Purchasing Text Links
- → PPC Campaigns
- → Banner Advertising
- → RSS/XML Feeds
Index
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Design and development of websites with the use of (X)HTML, Div+CSS
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